Mass Customization

It’s common knowledge now. Shoppers don’t just want the same old buying experience anymore. They’re looking for something special, made just for them. This is where the magic of product customization in e-commerce steps in. How do you make shoppers happy? Let them design their dream product! Here comes an important question for those thinking about adding personalized items to their online store. What customizable products do customers really want? What are some awesome ideas for customized products that you can bring to your online shop? You’re in the right place to find out! Today, we’re going to show you some of the coolest, most popular customizable products out there. These are the ones that will definitely help you get more sales. But first, let’s quickly dive into the basics of product customization. Are you sure you know all about it? What is Product Personalization in e-commerce? In its most basic form, product customization is simply enabling customers to personalize a product according to their needs and tastes. Essentially, it’s when businesses sell personalized promotional items, allowing shoppers to create their dream products by choosing from a variety of designs, colors, elements, and more. Product customization for e-commerce aims to deliver unique tailored customer experiences that meet the growing expectations of consumers. Today’s customers not only enjoy but expect the ability to customize their purchases. They prefer shopping with brands that provide options to personalize products. But don’t just take our word for it – here are some significant stats from the world of product customization: What are the benefits of selling customizable products? There is a reason many e-commerce store owners are implementing product customizers on their websites. Let’s find out together what the main benefits of product personalization in e-commerce are and why you need to sell custom products now: One of the obvious benefits of selling customizable products is increased sales. According to recent Deloitte research, 36% of consumers prefer to purchase customized products, and 20% of consumers are willing to pay up to 20% more for custom products. This results in repeat purchases and an increase in sales for e-commerce stores. Imagine giving customers the possibility to design their personalized gifts or items. Isn’t that the ultimate Shopping Experience? By offering product customization, you’re investing in your customers’ experiences. Customers love personalized experiences. If you can help them customize their products, you’ll have won their hearts. This often results in increased loyalty and brand advocacy.  Studying your customers’ buying habits will give you better insights into their likes and preferences. And to grow your sales, understanding your customers is paramount. Giving customers the chance to create their custom designed products, you’ll get to know what they like or dislike and what they’re looking for. You can then use this information to improve your product offerings and grow sales.  The e-commerce landscape has become very competitive in today’s world. Offering customizable products can help you stay ahead of the competition, as consumers prefer to shop with brands that offer personalized products. By letting customers create what they want, you can enhance your Brand Image, creating a new premium experience. 5+1 trending custom product examples Many of today’s leading retailers feature personalized and customized products on their websites. Here’s a detailed list of the most popular categories of custom products, the ones that customers are actively seeking and are likely to purchase online: Custom packaging, cards, custom boxes: printed products are likely the most common examples of mass customization. Consider the option of adding a customer’s name or photos to packaging, or even to a t-shirt. The Web-to-Print business is closely linked to the world of personalization. Think about all the promotional items with logos or custom merchandising a company can create and sell on its website thanks to product customization. Customers can select their products and customize them with anything they want. Another sector closely tied to the world of customization is fashion. Think printed custom t-shirts, made-to-order luxury bags (with customers choosing materials and finishes), and custom shoes. In the luxury world, customization means quality, and people love tailored products and high-quality items. Custom bracelets, rings and sunglasses are the most lovely customized product examples for customers. Think about gifts for partners or family members. How wonderful would it be to surprise someone with an engraved necklace or bracelet? Customers are actively looking for these kinds of products and a jewelry customizer is what you need! Personalized wine labels, bottles, and custom can labels are becoming increasingly popular in the food and beverage industry. Why you need a label customizer? Because personalization allows brands to differentiate themselves and create a premium perception of their products. Gadgets and gifts are undoubtedly one of the markets most closely linked to personalization. Think about a custom mug, a custom canvas, a custom pen, or a custom phone case. Personalization has become a key player in the world of gifts, and this makes it the perfect time for those in this market to implement it. Top Brands already selling custom products (and enhancing their performance) Here are some examples of brands that have taken the product customization game to the next level, providing exceptional customer experiences and growing sales: When you hear product personalization, Coca-Cola is the first name that comes to mind. The company created much buzz with its “Share a Coke” campaign.  The campaign started in Australia and consisted of some of Australia’s common first names, like Kylie and Luke. This made Coca-Cola very popular, with some even considering it a “household name.” The company then expanded its campaign to countries globally and saw significant growth in sales. Research shows that an overwhelming 1.25 million teens tried a Coke during the campaign. In the US alone, Coca-Cola sales grew by 11% in the summer.  Starbucks is another big-name company reaping the benefits of selling customizable products. The company allows customers to choose exactly how they want their drinks, which customers can do right within the Starbucks app. A real game-changing

As the shift to eCommerce intensifies across the globe, more and more businesses are looking to provide personalized eCommerce experiences. The reason? A study by McKinsey has shown that 78% of shoppers in 2021 chose to pay more for brands which provide custom services or personalized experiences. What do these eCommerce personalization trends tell us? Personalization should be an integral part of your eCommerce marketing strategy. What are the benefits of personalization in eCommerce? When used efficiently, it can increase customer interactions with your brand, boost conversions and give you a better understanding of your customers.  But what exactly is personalization in eCommerce, and why should you care? In this article, we’ll delve into the crux of personalization in eCommerce and outline all the benefits that can accrue to your business when you provide personalized experiences. What is eCommerce personalization? Before we dive into the benefits of eCommerce personalization, let’s first define it.  Ecommerce personalization is simply creating a personalized customer experience. Personalization can take many forms:  8 benefits of personalization in eCommerce By leveraging eCommerce personalization, you can enjoy the following benefits. 1. Increased Conversions and Sales A recent Demand Gen study found that leads nurtured with targeted content produce a 20% increase in sales opportunities.  Personalization helps your eCommerce to better target prospects and nurture them well to convert them into sales. Through personalization, you’re helping your customers cut through the clutter and find exactly what they’re looking for.  For instance, a personalized home page helps reduce the bounce rate. That’s because the page has been curated according to the shopper’s preferences or buying habits, which increases engagement and conversions. In addition, offering customers the opportunity to create custom products helps to increase sales. Customized products allow customers to perceive a higher value and eliminate traditional price uncertainties. 2. Improved Customer Experience Personalized product recommendations, offers, and promotions help customers narrow down their choices. Studies show that nearly 40% of shoppers have left an online store because they were overwhelmed by too many options.  If you offer a wide variety of products catering to different demographics and target groups, designing your website in a way that allows customers to filter content and get curated recommendations can increase their shopping experience. Or, in addition, offering customers the possibility to customize their products and create them exactly as they want enables them to improve the Customer Experience by making it interactive and innovative. 3. Improved Customer Loyalty Ecommerce personalization improves Customer Loyalty. By showing your customers you care about their needs and going the extra mile to provide personalized offers or products, you’ll improve their shopping experience. And better Customer Experience leads to Brand Loyalty.  Satisfied customers will not only repeat purchases but also recommend your business to their friends.  4. Increased average order size Providing personalized experiences leads customers to purchase more every time they visit your website. How does it happen? Personalization displays the items customers love based on their past purchases and search history. For example, a customer looking to purchase a PlayStation 5 can end up buying controllers, a PS5 bag, and a few games.  Before directing the shopper to the checkout page, you can always throw in a few recommendations based on what they’ve put in the cart.  5. A better understanding of your customers The customers’ data collected on your eCommerce site provides valuable insights into your customers’ behaviour-product preferences, buying habits, motivation, etc.  You can use these insights to revamp your personalization strategies and serve your customers better. Customer insights can also help you determine which products to discontinue and/or restock in bulk. 6. A competitive advantage With the stiff competition in the eCommerce space, the one thing that can truly set your website apart is the experience you offer your customers.  Ecommerce personalization helps you achieve just that. Customers can sometimes change their minds in the blink of an eye. However, if you provide a personalized experience they can’t find elsewhere, they’re more likely to stick around and become your brand advocates.  7. Increased Engagement Many shoppers feel frustrated when an eCommerce website is not personalized. But if a website is personalized and shoppers can interact with it better, they’ll naturally want to spend more time on it.  In other words, customers will engage more with a website that offers product customization or Customer Experience personalization.  For instance, giving the customer the possibility to customize a product and create it from scratch according to his needs makes the Shopping Experience interactive and makes the customer feel at the centre of attention. 8. More traffic to your store When you provide personalized experiences to your customers, they’ll automatically want to spend more time on your website and visit it frequently.  If your website is personalized in a way that piques buyers’ interest, you’ll not only experience a spike in traffic but conversions too. Ecommerce personalization: let’s start with Product Customizer software Now that we know what are the main benefits of personalization in eCommerce, it’s easy to understand why offering a personalized experience is the best way to increase sales and stay competitive in today’s fast-paced business environment.  How to start offering a custom Shopping Experience? Let’s start with Product Customizer Software! Offering customers the ability to create and customize their products with real-time visualization allows your eCommerce to build a better Customer Experience, improve Customer Satisfaction and boost sales. You can start trying our Zakeke, our eCommerce Visual Product Customizer. Zakeke helps eCommerce businesses scale up their business by building an innovative and interactive Shopping Experience for consumers thanks to 2D customization, 3D visualization and Augmented Reality. How to start? Quite simply, Zakeke is a plug-in and it integrates seamlessly with all leading eCommerce platforms. Also, setup becomes even easier with the help of the Support Team and the ability to book a free Demo to understand which of our platform’s features best meet your needs.