FREE LOOKBOOK

How 10 E‑Commerce Brands Use Personalization to Stand Out

Was ist ein Produktanpassungs-Tool? Und warum brauchen Sie eines für Ihren Shopify-Shop?

Zakeke product customizer tool

Die Verbraucher von heute sind versierter und haben höhere Erwartungen an Marken als in der Vergangenheit. Sie wollen personalisierte Erfahrungen und Produkte, die ihren Wünschen und Bedürfnissen entsprechen.
Gibt es einen besseren Weg zur Personalisierung als ein Shopify-Produktanpassungs-Tool? Wie der Name schon sagt, ermöglicht ein Produktanpassungs-Tool den Kunden, ein Produkt nach ihrem eigenen Geschmack zu gestalten.

Hier erfahren Sie, was ein Shopify-Produktanpassung-Tool ist und warum es eine großartige Ergänzung für Ihren Shopify-Shop sein kann.

Was ist ein Shopify-Produktanpassungs-Tool?

Ein Shopify-Produktanpassungs-Tool ist eine Software zur individuellen Produktgestaltung für E-Commerce-Shops. Es ermöglicht den Kunden, die Produkte nach ihren Bedürfnissen und ihrem Geschmack anzupassen. Sie können ein Produktanpassungs-Tool in Ihre Shopify-Anwendung integrieren.

Zu den Produkten, die Sie mit einem Produktanpassungs-Tool anpassen können, gehören:

  • T-Shirts
  • Kapuzenpullover
  • Sweatshirts
  • Mützen und Hüte
  • Tassen
  • Schilder
  • Banner
  • Handytaschen und mehr …

Wenn Kunden Ihre Produkte kaufen möchten, können sie mit einem Produktanpassungs-Tool verschiedene Elemente der Produkte ändern.

Sie können zum Beispiel aus verschiedenen Stoffen, Farbvarianten und mehr wählen. Und bei bestimmten Produkten können die Kunden auch Text hinzufügen sowie Formen, Schriftgröße, Schriftart und Schriftfarbe ändern, um sie wirklich nach ihren Vorstellungen zu gestalten.

Ganz gleich, ob ein Kunde für ein Geschenk oder für sich selbst einkauft, er möchte den Luxus haben, es nach seinen Vorlieben zu gestalten.

Die Möglichkeit, Produkte individuell anzupassen, erhöht die Kundenzufriedenheit, was wiederum die Zahl der abgebrochenen Einkäufe reduziert. Dies ist nur einer der vielen Vorteile eines Produktanpassungs-Tools, was uns zu unserem nächsten Punkt bringt.

Vorteile eines Shopify-Produktanpassungs-Tools

Sie können ganz einfach einen Produktkonfigurator oder ein Produktanpassung-Tool in Ihren Shopify-Shop integrieren. Auf diese Weise können Sie Käufern Online-Anpassungsoptionen für Ihre Produkte anbieten. Sie können verschiedene Texte, Bilder und Cliparts hochladen, die Ihre Kunden verwenden können, um ein personalisiertes Erlebnis zu schaffen.

Ein Produktanpassungs-Tool macht diesen Prozess nahtloser, da es direkt mit Ihrem Shopify-Shop verbunden ist und Ihnen ermöglicht, Bestellungen auf der Grundlage der Auswahl eines Kunden zu erfüllen. Dadurch wird auch der manuelle Prozess minimiert, bei dem Sie herausfinden müssen, womit Sie jeden einzelnen Artikel bedrucken müssen. Ein Produktanpassungs-Tool erledigt all das für Sie, wenn Sie es mit einem Print-on-Demand (POD)-Service verbinden.

So können Sie ein Produkt aus Katalogen auswählen und es als anpassbares Produkt verkaufen. Mit dem Produktanpassungs-Tool können Sie dann diese Bestellungen automatisch abwickeln und an Ihre Kunden versenden. Dazu können Sie einen Workflow erstellen, um die druckfertigen Dateien automatisch an Ihren bevorzugten POD-Anbieter zu senden.

Im Folgenden finden Sie einige der Druckprozesse, die Sie mit einem Produktanpassungs-Tool automatisieren können:

  • Anpassen der Bildgröße an den gesamten Druckbereich
  • Generierung einer druckfertigen Datei, wenn Kunden ihre Entwürfe zur Personalisierung Ihres Produkts eingeben
  • Senden von Anfragen an Webanwendungen jedes Mal, wenn das Ereignis „neue Bestellung erhalten“ eintritt

Neben der POD-Integration ermöglicht ein Produktanpassungs-Tool auch eine einfachere Bestandsverwaltung. So können Sie Ihr Shopify-Inventar in Echtzeit leichter verfolgen, anzeigen und anpassen. Dies wiederum trägt dazu bei, den Prozess vom Verkauf über den Bestand bis zum Versand zu optimieren.

Das liegt daran, dass Shopify-Produktanpassungs-Tools es Ihnen ermöglichen, den Bestand Ihres E-Commerce-Shops mit 3D-Produktdesign zu verwalten, sodass Sie den Überblick über Ihre Artikel behalten können. Dies wird durch einen besser organisierten Katalog von Waren erreicht, die Sie sortieren, auf Lager halten, nachbestellen und verfolgen können. Eine visuellere Darstellung Ihrer Produkte ermöglicht eine einfachere und schnellere Bearbeitung

Bieten Sie Ihren Kunden eine visuelle Anpassung mit dem Produktanpassungs-Tool von Zakeke

Mit dem Shopify-Produktanpassungs-Tool von Zakeke können Sie jeden Artikel in Ihrem Shop in ein anpassbares Produkt mit 2D, 3D und Augmented Reality (AR) in Echtzeit verwandeln.

Mit unserer schlüsselfertigen App können Sie Anpassungen in wenigen Schritten installieren und bereitstellen, d. h. mit minimalem Arbeitsaufwand. Sind Sie bereit, Ihre Produkte in anpassbare Artikel zu verwandeln, denen Ihre Kunden nicht widerstehen können? Holen Sie sich jetzt eine kostenlose 14-Tage-Testversion

Wenn Sie sich fragen, was Sie mit Zakeke tun können, besuchen Sie unseren DEMO STORE.

Unterstützte Plattformen:

 

Bleiben Sie auf dem Laufenden und folgen Sie uns auf LinkedInFacebook und Instagram

More Posts

November 2025 Product update Zakeke

November 2025 Release Notes

Zakeke is proud to announce the new Virtual Try-On for Customizable Products, together with breakthrough new additions like Shareable Demo URL for Etsy and so much more..

Read More »
Zakeke G2 Fall reports

Zakeke Scores Big with 22 G2 Badges in Fall 2025 Reports

Zakeke is keeping the momentum strong this fall with 22 badges in the G2 Fall 2025 Reports – hitting another milestone that confirms our growth, consistency, and leadership in Visual Commerce. We’re proud to be recognized once again as a Leader in Visual Product Customization and AR Visualization for the 12th season in a row, further cementing our position at the forefront of immersive shopping experiences. Leading the Way in Every Category Zakeke continues to top the G2 Grid® Report for both Visual Product Customization and AR Visualization, proving the real value we deliver in personalized, interactive, and engaging commerce. We’ve also strengthened our position as a High Performer in Visual Configuration and E-commerce, helping brands streamline complex product variations with simplicity and enhancing the customer experience they offer. And now, with a growing footprint in Digital Asset Management and the “Users Love Us” badge, we’re proving that Zakeke is not just about customer-facing customization, but also about improving workflows behind the scenes. G2 Grid® for Visual Product Customization Software Small Businesses Recognition Startups and SMEs remain an important piece of our success. Zakeke once again earned top recognition in the Small-Business segment for Visual Product Customization and AR Visualization – with standout Relationship scores that reflect our dedication to customer support, service, and collaboration. In addition to the Sall Business Leader badge, this season we’ve some exciting news: Still Climbing: Momentum & EMEA Leadership For the 8th season in a row, Zakeke is recognized as a Momentum Leader across Visual Product Customization, Visual Configuration, and AR Visualization – a clear sign of strong customer satisfaction and consistent growth. We’re also proud to maintain our role as EMEA Regional Leader in Visual Product Customization, continuing to expand our global influence. Recognition That Spans Categories and Regions Across the board, here’s where Zakeke stands out in Fall 2025: Want to see how we deliver results? Zakeke integrates seamlessly with your e-commerce platform. Start your 14-day free trial or book a personalized demo today!  

Read More »
New Product Update Zakeke

August 2025 Release Notes

Zakeke is proud to announce the new Virtual Try-On for Customizable Products, together with breakthrough new additions like Shareable Demo URL for Etsy and so much more..

Read More »
Zakeke G2 Summer Reports

Zakeke Heats Up with 21 G2 Badges in Summer 2025 Reports

Zakeke is turning up the heat this summer with 21 badges in the G2 Summer 2025 Reports — and a new milestone that marks our continued growth and innovation. We’re proud to be named a Leader in Visual Product Customization and AR Visualization for the 11th season in a row, confirming our position at the forefront of Visual Commerce. And this season brings something new: we’ve earned the “Users Love Us” badge in a brand-new category — Digital Asset Management — thanks to consistently high customer satisfaction scores. Leading the Way in Every Category Zakeke continues to lead in the G2 Grid® Report for both Visual Product Customization and AR Visualization, showing the value we deliver in immersive, customizable shopping experiences. We’ve also been named a High Performer in Visual Configuration and E-commerce, reflecting our increasing strength in helping brands manage complex product variations with ease. And now, for the first time, we’ve entered a new category: Digital Asset Management — earning the Users Love Us badge from real customer feedback. A powerful signal that our platform supports not just the front-end experience, but the back-end workflow too. G2 Grid® for Visual Product Customization Software A Record for Small Businesses Zakeke continues to empower startups and SMEs, earning top recognition in the Small-Business segment for both Visual Product Customization and AR Visualization. We’re especially proud of our strong Relationship score, reflecting real-user satisfaction with our support, service, and collaboration. Still Climbing: Momentum & EMEA Leadership For the 7th season in a row, Zakeke is a Momentum Leader across all key Visual Commerce categories: Visual Product Customization, Visual Configuration, and AR Visualisation — a clear sign of strong user satisfaction and rapid growth. We’re also proud to confirm our continued role as EMEA Regional Leader in Visual Product Customization, further strengthening our footprint in the global market. Recognition That Spans Categories and Regions Across the board, here’s where Zakeke stands out in Summer 2025: Want to see how we deliver results? Zakeke integrates seamlessly with your e-commerce platform. Start your 14-day free trial or book a personalized demo today!  

Read More »
Zakeke and Rapidpipeline

Zakeke x RapidPipeline: A Partnership to Simplify 3D Workflows

A new integration to eliminate bottlenecks and streamline 3D for the web Bringing 3D into eCommerce should unlock possibilities – not add complexity. Yet too often, companies face friction when it comes to preparing and deploying 3D content online: mismatched file formats, heavy models, long loading times, and manual optimization steps that slow everything down. At Zakeke, our mission is to make 3D and visual commerce accessible to all. That’s why we’ve partnered with RapidPipeline – the team behind one of the most robust 3D pipeline engines in the industry – to launch a new Optimizer Tool fully embedded in our platform. What’s inside the Optimizer Tool? The new Optimizer Tool is designed to make 3D deployment effortless. Whether you’re uploading CAD, FBX, OBJ, or USDZ files, Zakeke now automatically converts and optimizes them into web-ready GLB files – in seconds. Key features: It’s all about saving time, cutting costs, and making your 3D content work across devices and browsers, instantly. A shared vision for removing barriers Both Zakeke and RapidPipeline share a vision: to eliminate the invisible technical hurdles that prevent businesses from fully leveraging 3D. This partnership makes 3D deployment simpler, smarter, and finally aligned with the speed of modern eCommerce. “This partnership with RapidPipeline goes straight to the heart of our mission: making 3D simple and accessible. It removes one of the biggest blockers — getting models web-ready — and turns it into a seamless step inside Zakeke. No complexity, no extra tools, just results.”— Angelo Coletta, CEO @ Zakeke “It’s amazing to see our RapidPipeline technology empowering Zakeke’s fantastic 3D commerce experience, and their growing client base of eCommerce professionals — leveraging their 3D content for maximum value add, with the help of our combined solution on the Zakeke platform.”— Max Limper, CEO @ DGG RapidPipeline It reflects our long-term vision: removing friction from every step of the 3D journey — from concept to customer — so brands can move faster and deliver better experiences.

Read More »
Amazon Partner Zakeke

Zakeke Joins the Amazon Selling Partner Appstore

Businesses that sell on Amazon can now unlock powerful product customization with Zakeke We’re proud to announce that Zakeke is now part of the Amazon Selling Partner Appstore. Amazon represents another key integration in our journey to make product customization easy, scalable, and accessible across every major sales channel. The Selling Partner Appstore is a one-stop-shop where the small and medium-sized businesses that sell on Amazon can easily discover quality applications to help them automate, manage and grow their business. Accessible from Seller Central, the Selling Partner Appstore features applications created by Amazon and external software partners and covers a range of functionalities across the selling lifecycle. Here’s how the integration works. How It Works for Merchants Once a business connects Zakeke to their workflow, the customization process becomes simple and automated: No manual steps, no repetitive tasks – just a smooth, efficient process that fits perfectly into existing operations. A Strategic Step Forward Being listed in the Selling Partner Appstore marks another important milestone in our mission to bring seamless customization to every sales channel.  We’re proud to support businesses that sell on Amazon with tools that help them offer more engaging experiences, reduce friction, and scale personalized sales with ease. Ready to know more about Zakeke integration with Amazon? Know more here.

Read More »
Zakeke visual commerce solution of the year

Zakeke Wins ‘Visual Commerce Solution of the Year’ at RetailTech Breakthrough Awards

We’re thrilled to announce that Zakeke has been named the winner of the 2025 RetailTech Breakthrough Award for ‘Visual Commerce Solution of the Year’ in the e-commerce category! Organized by RetailTech Breakthrough, a leading market intelligence and recognition platform, the awards spotlight the most innovative solutions transforming the retail technology landscape. This year, Zakeke stands proudly alongside other global leaders driving retail innovation. The award recognizes our commitment to helping merchants improve their e-commerce performance by delivering unique, immersive product experiences that drive engagement and conversion. From 3D digitization of product catalogs to interactive real-time customization, Zakeke takes e-shopping to the next level – bridging the gap between physical and digital experiences to make online shopping more visual, engaging, and effective. “Winning the Visual Commerce Solution of the Year award is a powerful validation of our work,” says Angelo Coletta, CEO of Zakeke. “We’re proud to lead the way in transforming how brands and customers interact through visual technology and creative innovation.” This recognition reinforces our mission to make online shopping more dynamic, engaging, and tailored – one product experience at a time. Learn more about the RetailTech Breakthrough Awards: retailtechbreakthrough.com

Read More »
Dilium and Zakeke

Zakeke and dilium Launch 3DtoMe: a Strategic Solution for Scalable 3D Creation on macOS

At Zakeke, we’re excited to announce a new chapter in our journey to make 3D content creation more accessible: together with dilium, we’re launching 3DtoMe for Zakeke, a dedicated macOS app that simplifies the creation of professional 3D models starting from a few simple photographs. Unveiled at Netcomm Forum 2025, 3DtoMe for Zakeke is set to revolutionize how merchants create three-dimensional content for e-commerce and product customization. This solution is the result of our collaboration with dilium, an innovative SME specializing in Spatial Computing. The new app allows our users to generate professional-grade 3D models directly from their Mac, seamlessly integrated with the Zakeke platform. “We wanted to offer an intuitive, powerful solution that is perfectly integrated with the Zakeke ecosystem,” explains Donato De Ieso, CEO and Co-Founder of dilium, “to facilitate the digitization of physical products, opening the doors of 3D modeling even to those without advanced technical skills.” Once the model is generated, it’s automatically uploaded into the Zakeke suite—ready to be used in 3D configurators, augmented reality previews, and online customization flows. No manual uploads, no friction. Thanks to 3DtoMe for Zakeke, any user can create a realistic Digital Twin of their product just by photographing it. The proprietary technology developed by dilium takes care of the rest, optimizing the model for e-commerce while preserving detail and proportions. Innovation and technology that empower your business As a partner, dilium stands out for its ability to turn emerging technologies—like AI and Spatial Computing—into real solutions for businesses. This project confirms our shared commitment to delivering accessible and functional 3D and AR tools that support digital transformation. Software born from internationally recognized experience dilium was selected by Apple for its Developer Labs in London and Cupertino and has developed multiple proprietary apps for Apple Vision Pro, reaching over 2 million views on the App Store. Now, with 3DtoMe, their technology expands to macOS—and directly supports our merchant community. Zakeke: a platform built for next-level product experiences Founded in 2017, Zakeke is a cloud-based Visual AI-Commerce platform designed to help brands improve the shopping experience and increase conversions. With tools like the 2D Customizer, 3D Configurator, AR, and Virtual Try-On, we enable merchants to transform how customers interact with their products. Our suite integrates with any e-commerce platform or back end, automating and simplifying internal workflows and operations. With over 10,000 clients across 130 countries and 400+ sectors, we’re proud to support brands of all sizes in standing out through innovation. Availability 3DtoMe for Zakeke will be available starting April 2025 as a dedicated macOS app, exclusively for Zakeke users. Want to test it live? Come visit us at the Netcomm Forum in Milan (April 15–16, 2025) and get a preview. For more info, visit:www.dilium.comwww.zakeke.com  

Read More »
Zakeke Spring 2025 Reports

Zakeke Breaks Records with 22 G2 Badges in Spring 2025 Reports

Zakeke welcomes the season with a new record: 22 badges in the G2 Spring Reports 2025! For the 10th season in a row, we’re proud to be recognized as a Leader in Visual Commerce – with standout achievements in Product Customization, Visual Configuration, AR Visualization, and E-commerce. Huge thanks to our amazing customers. Your continued trust and reviews fuel our growth and innovation every step of the way. Explore the full G2 Spring 2025 Reports to see how we stack up! Leading the Way in Every Category We’re excited to share that we’ve once again been recognized as a Leader in the G2 Grid® Report for Visual Product Customization and AR Visualization! We’re also proud to be named a High Performer in the Visual Configuration and E-commerce categories. A big thank you to our amazing customers – your support keeps us moving forward! G2 Grid® for Visual Product Customization Software A Record for Small Businesses We’re proud to be a Leader for Visual Customization among small businesses, reinforcing our commitment to startups and SMEs. We’ve also earned another badge in the Small-Business segment, and we’re especially proud of our strong Relationship score, based on real-user satisfaction with our support and collaboration. Again, EMEA and Momentum Leaders! For the 6th season in a row, we’re proud to be recognized as a Momentum Leader in Visual Product Customization, Visual Configuration, and now also in AR Visualization – placing us in the top 25% of our category based on user ratings. In the EMEA Regional Grid® Report, we continue to lead as a trusted solution for Visual Product Customization. Big Wins This Season! We’re honored to be recognized across multiple categories in the G2 Spring 2025 Reports: Want to see how we deliver results? Zakeke integrates seamlessly with your e-commerce platform.Start your 14-day free trial or book a personalized demo today!  

Read More »